Bud Light Lime - Hopsicles

How can you compete with an authentic beach beer with that weird lime ritual everyone loves? We embraced our "fake lime flavor" and did something no high-falutin’ beer ever would. We made popsicles. Frozen Bud Light Lime popsicles (1% abv), to be exact. Coachella liked them. 

Creatives: Catherine McCurry, Jamie Carreiro  Role: Creative Director

Creatives: Catherine McCurry, Jamie Carreiro
Role: Creative Director