Burger King - Fantasy Ranch

Originally created with Dolly Parton in mind, this concept got even better after she turned us down and Darius Rucker was into the idea. Artist David LaChapelle lent his visual genius to this over-the-top production for an over-the-top sandwich, the TenderCrisp Chicken Bacon Cheddar Ranch. Add the Cowboys cheerleaders, Brooke Burke, a creepy King, a girl named Vida, a funny song sung to the tune of "Big Rock Candy Mountain" and you have one extravagant ad. This spot was voted "best commercial of the year" by MAXIM magazine. How's that for hitting the 18-24 male super fast food target.

"Fantasy Ranch"
Role: Art Director
Copywriter: Evan Fry
Director: David LaChapelle