Burger King - Whopperettes

Burger King wanted to create a high-energy campaign that focused on their signature sandwich, the Whopper, and their "Have It Your Way" eagerness to make special orders. Our answer was a Busby Berkeley-style song and dance routine performed by the Whopperettes. This campaign was shot over seven days in Rio: the perfect place for dancers, beautiful women, costumes and people who only speak Portuguese. During the shoot we endured numerous roof leaks, an nearby forest fire, and an attempted mutiny by a disgruntled slice of cheese. Despite these challenges, we managed to create some pretty amazing spots. "America's Favorite" premiered during the Super Bowl, a first for Crispin and the first for Burger King since the infamous "Herb" spot. This campaign won a Gold Lion at Cannes.


"America's Favorite"
Role: Art Director
Copywriter: Evan Fry, Bob Cianfrone
Director: Brian Buckley


"Extra Cheese"
Role: Art Director
Copywriter: Evan Fry, Bob Cianfrone
Director: Brian Buckley


"More Mayo"
Role: Art Director
Copywriter: Evan Fry, Bob Cianfrone
Director: Brian Buckley


OUT OF HOME

We create posters that were hung in stores across the country and used as tray liners

Whopperettes Poster  Role: Art Director  Illustrator: Sergio Grisanti


Whopperettes Poster
Role: Art Director
Illustrator: Sergio Grisanti

 

whopperettes.com is where you could order a Whopper, your way, and watch the Whopperettes build it.

whopperettes.com  Role: Art Director  along with Michael Ferrare Copywriter: Evan Fry, Bob Cianfrone


whopperettes.com
Role: Art Director along with Michael Ferrare
Copywriter: Evan Fry, Bob Cianfrone