Delta - Brand Campaign
Delta is one of the biggest airlines in the world but, in an industry plagued with hassles, size doesn't matter. No one is waiting for a bigger airline; they’re waiting for one that’s committed to making flying better. We began by acknowledging the truth of this challenging industry instead of the '60s Pan Am fantasy most carriers continue to push. We also established a consistent worldwide brand look and voice for a company that has flirted with many different campaigns over the past decade. The result is an honest and optimistic approach that acknowledges the issues but presents solutions to them in a consistent, believable way.