Delta - Innovation Class
We all know flying can be a pretty transactional thing. Delta Innovation Class is an attempt to enrich that experience -- by creating a mentoring program at 35,000 feet.
The idea was simple: our flights are full of brilliant minds travelling to big events. Could we partner with these incredibly smart people and have them use their time in the air to do something they would never have time to do on the ground: mentor an up-and-coming person in their industry?
Through paid media, social and PR efforts targeted at specific business communities relevant to Delta, we drove consumers to deltainnovationclass.com. Here, they could apply to sit next to these respected names in their field, getting not just professional advice, but once-in-a-lifetime-access.
The 1st Innovation Class Flight with Eric Migicovsky, Founder of Pebble
The 2nd Innovation Class Flight with Sean Brock, Executive Chef of Husk & McCrady's