Delta - No Bag Left Behind

After creating a very successful black & white campaign that helped lift Delta out of the depths of the airline industry, it was time to make a new statement. With plenty of good things to talk about, this is the first spot in a new campaign that aims to show the world that Delta is, once again, on top.

"No Bag Left Behind"
Role: Creative Director
Copywriter: Matt Rivitz
Art Director: Tyler Magnusson
Director: Noam Murro

The Real Bear Bag

After the commercial aired, Delta's social channels were flooded with fans that wanted to own the bear bag. We quickly designed and produced 500 bags that we distributed and sold to benefit the Children’s Miracle Network. The bags sold out in less than 12 hours. Within days, we found the bags being sold on Ebay for as much as $499. The original price was a $75 donation.

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