Delta - Photon Shower

Jet lag is a big issue for business travelers. Using Oxford Neuroscientist Russell Foster’s groundbreaking research, we invented the first ever Photon Shower. A remedy for jet lag, the Photon Shower uses Foster’s research on a photoreceptor in the eye. When introduced to spectrum-specific light for a set time, the receptor resets the body’s internal clock. The Photon Shower is customized to each user based on the user’s distance, direction, and duration of travel. The result was a way to highlight and promote the many ways Delta is committed to bettering sleep. Created for the TED Conference, the Photon Shower won the Project Isaac Award for Marketing Invention and a D&AD Yellow Pencil.

Creatives: Catherine McCurry, Jamie Carreiro
Role: Creative Director