Delta - Safety Videos

What could have been a miserable assignment. We refused to let that happen. Flipping the usual industrial safety video on it's head, we turned it into something people might actually want to pay attention to. In fact, the "internet" version has over 9 million views on YouTube, making it by far the most popular piece of content Delta has ever created. We have created almost a dozen different versions. Here are a few of my favorite.


"80's Safety Video"
Role: Creative Director
Art Director: Alan Buchanan
Copywriter: Greg Rutter
Director: Matt Aselton


"Safety Video #1"
Role: Creative Director
Art Director: Alan Buchanan
Copywriter: Rob Munk
Director: Matt Aselton


"The Internetest Safety Video on the Internet"
Role: Creative Director
Art Director: Perry Morton
Copywriter: Ian Hart
Director: Matt Aselton