GAP - Dust

GAP wanted to make a big deal out of their new store design. This 90 second TV and cinema spot did just that. My partner and I, along with Spike Jonze, got to do what so many people have only dreamed of doing: destroy a GAP store.

"Pardon our Dust"
Role: Art Director
Copywriter: Evan Fry 
Director: Spike Jonze