Jeep - Grand Cherokee

Concepted, produced and on-air in less than a month, this spot won the 2011 Jeep Grand Cherokee launch for Wieden+Kennedy. It also introduced "The Things We Make, Make Us" as the new tagline for the brand. Featured in the New York Times and the Wall Street Journal, and praised by Michigan's own Michael Moore.

Role: Art Director
Copywriter: Ben Hughes
Director: Jeff Zwart