MINI - Let's Motor

This commercial started as a spec spot, but MINI liked it so much they payed to finish it and run it.


"Parking Ramp"
Role: Art Director
Copywriter: Steve O'Connell
Director: Nelson Cabrera


A sliding magazine insert that encourages people to customize their MINIs.

"Wheel Slider" Print
Role: Art Director
Copywriter: Evan Fry
Illustrators: Industrial Arts Studio


I teamed up with master hot-rod pinstriper Bob Bond, to create this fun sticker insert for MINI.

"Callsign Stickers" Print
Role: Art Director
Copywriter: Evan Fry
Illustrator: Bob Bond


MINI race within a race 

We developed a race within the SF Bay to Breakers 12K where over 200 competitors wore large cardboard MINI “race cars". Participants learned about the race in newspaper ads and at local MINI dealers. The day of the race, all the MINI racers started together, creating a great spectacle and story. In true car racing fashion, awards and prizes were given to the top finishers.


Role: Art Director
Copywriter: Evan Fry