MINI - Let's Motor
This commercial started as a spec spot, but MINI liked it so much they payed to finish it and run it.
A sliding magazine insert that encourages people to customize their MINIs.
I teamed up with master hot-rod pinstriper Bob Bond, to create this fun sticker insert for MINI.
MINI race within a race
We developed a race within the SF Bay to Breakers 12K where over 200 competitors wore large cardboard MINI “race cars". Participants learned about the race in newspaper ads and at local MINI dealers. The day of the race, all the MINI racers started together, creating a great spectacle and story. In true car racing fashion, awards and prizes were given to the top finishers.