truth - Whudafxup?

This compilation shows three of twelve spots that we created for a two-year-long, fully integrated campaign called “Whudafxup?” There was also a full web experience, radio, ringtones, print and even talks of a movie. This campaign won some awards, but more importantly, it resonated with kids and did it's job of educating them on the truth about big tobacco.


"Joggers Anonymous"
Role: Art Director
Copywriter: Evan Fry
Director: Eddie Moretti 


"Sweet Smokes"
Role: Art Director
Copywriter: Evan Fry
Director: Eddie Moretti 


"Mattress"
Role: Art Director
Copywriter: Evan Fry
Director: Eddie Moretti