JOHN PARKER - CREATIVE DIRECTOR / ART DIRECTOR
With a passion for creative problem solving and an artist’s background, I’ve been fortunate to create advertising for some of the world’s most iconic brands, including ESPN, Google, Delta, Nissan, GAP, Hilton, MINI, Verizon, IKEA, Heinz, Air Jordan, Burger King, Bud Light, and more.
Most recently, I spent two years at Havas New York leading creative on Keurig and Silk. For Keurig, I launched their new iced coffee brewer with a campaign starring Anna Kendrick. I also collaborated with Kevin Costner on a multi-year campaign promoting his Horizon Blend coffee and his Horizon film saga. On Silk, I launched the “Feel Planty Good” platform, kicking it off with a Super Bowl spot featuring Jeremy Renner singing James Brown’s “I Feel Good”, his first acting role since the accident that almost took his life. The campaign continued with a series of original songs by Carter Vail, earning a Cannes Lion the following year.
Previously, I freelanced as Executive Creative Director at TBWA\Chiat\Day, where I led Nissan’s first Super Bowl campaign in seven years, starring Eugene Levy, Brie Larson, Danai Gurira, and Dave Bautista. The spot ranked #3 on FastCo’s list of Best Super Bowl Ads. I also oversaw Hilton’s first global brand platform, “Hilton. For the Stay.”, featuring Paris Hilton and voiced by Catherine O’Hara. The campaign won “Best Rebrand” and “Social Campaign of the Year” at AdAge’s A-List & Creativity Awards.
Before that, I spent 14 years as a Creative Director at Wieden+Kennedy New York, where I led award-winning work for Bud Light, including the widely popular “Dilly Dilly” phenomenon. Morgan Stanley credited the campaign with increasing Anheuser-Busch InBev's market share for the first time in nearly a decade. The campaign also helped W+K earn AdAge’s Agency of the Year three years in a row. As Creative Director on Delta Air Lines, I helped transform the image of the recently bankrupt airline through brand storytelling, product innovation, social content, and funny safety videos. This resulted in numerous creative awards, the highest-ever recorded brand affinity, and recognition for Delta’s longtime CMO as a “Brand Genius” on the cover of Adweek. On ESPN, I partnered with all the major sports leagues and ESPN’s own programming to produce over 150 commercials, including numerous spots for the legendary “This is SportsCenter” campaign.
Before Wieden, I was part of the “golden years” at Crispin Porter + Bogusky Miami, working on IKEA, MINI, and truth, and playing a key role in winning the Burger King and Volkswagen accounts.
My portfolio ranges from 10 Super Bowl commercials, viral TikTok challenges, and even a cure for jet lag. My work has been recognized by The New York Times, USA Today, CNN, 60 Minutes, The Today Show, Good Morning America, and has even hung on the walls of MoMA in New York. I’ve been honored by every major industry show, including 14 Cannes Lions and the $100,000 Kelly Grand Prize.
When I’m not building brands, I’m building sandcastles with my daughters on the Jersey Shore or something out of wood in my garage. I also love a good road trip. I’ve driven across the country seven times, including once with my little brother in a 1970 VW Bus.
EXPERIENCE
Feb 2025 - Present
Executive Creative Director
GUT • New York, NY
Mar 2023 - Feb 2025
Executive Creative Director
Havas • New York, NY
Apr 2021 - Feb 2023
Creative Director, Freelance
TBWA\Chiat\Day, Deutsch, FCB, R/GA, the community, etc.
Dec 2006 - Mar 2021
Creative Director
Wieden + Kennedy • New York, NY
Sep 2002 - Dec 2006
Senior Art Director
Crispin Porter + Bogusky • Miami, FL
Apr 2001 - Sep 2002
Art Director
LUNCH • Los Angeles, CA
Sep 1999 - Apr 2001
Art Director
WestWayne • Atlanta, GA
Feb 1999 - Sep 1999
Junior Art Director
McKinney & Silver • Raleigh, NC
EDUCATION
The Creative Circus - Art Direction
Florida State University - Bachelor of Science in Marketing