JOHN PARKER - CREATIVE DIRECTOR / ART DIRECTOR

I’ve spent my career building brands and creating work that gets noticed.

Most recently, I spent over a year as a freelance ECD at Droga5. I led Bosch’s Super Bowl campaign featuring a not-so-familiar-looking Guy Fieri. I also led new campaigns for Coors Light and Chase Freedom.

I launched Silk’s “Feel Planty Good” platform with a Super Bowl campaign featuring Jeremy Renner singing James Brown’s “I Feel Good,” his first acting role after the accident that nearly took his life.

At TBWA\Chiat\Day, I launched Hilton’s first global brand platform, “Hilton. For the Stay.,” including the 10-minute TikTok film that helped win AdAge’s Best Rebrand and Social Campaign of the Year. I also led Nissan’s celebrity-filled return to the Super Bowl after seven years.

The biggest chapter of my career was 14 years at Wieden+Kennedy New York. There, I helped lead Bud Light’s “Dilly Dilly,” which went from one funny spot to a full-blown cultural phenomenon. NFL stars used it as an audible during games. People made hundreds of knockoff T-shirts, got Dilly Dilly tattoos, the Masters banned it, and a priest even built a Christmas sermon around it.

I also helped reinvent Delta Air Lines after their bankruptcy, transforming how the brand looked, sounded and behaved across advertising, product innovation, social and even its safety videos. And on ESPN, I spent years making “This is SportsCenter” and other work across nearly every major sports league, producing more than 150 spots along the way.

Earlier, I was part of the CP+B Miami era, working on MINI, IKEA and truth, and playing a key role in winning the Burger King and Volkswagen accounts.

My portfolio includes 10 Super Bowl commercials, viral TikTok challenges, and even a cure for jet lag. My work has been recognized by The New York Times, USA Today, CNN, 60 Minutes, Today and Good Morning America, and has even hung on the walls of MoMA in New York. I’ve been honored by every major industry show, including 14 Cannes Lions and the $100,000 Kelly Grand Prize.

When I’m not making ads, I’m usually making something out of wood in my garage, spending time on the Jersey Shore, or plotting another road trip. I’ve driven across the country seven times, including once in a 1970 VW Bus.

EXPERIENCE

2025 - 2026
Executive Creative Director, Freelance
Droga5 • New York, NY

2025
Executive Creative Director
GUT • New York, NY

2023 - 2025
Executive Creative Director
Havas • New York, NY

2021 - 2023
Creative Director, Freelance
TBWA\Chiat\Day, Deutsch, FCB, R/GA, the community, etc.

2006 - 2021
Creative Director
Wieden + Kennedy • New York, NY

2002 - 2006
Senior Art Director
Crispin Porter + Bogusky • Miami, FL

EDUCATION

The Creative Circus - Art Direction
Florida State University - Bachelor of Science in Marketing