CAMPAIGN CASE STUDY
THE SUPER BOWL SPOT
"Justaguy"
Role: Executive Creative Director
Group Creative Directors: Matt DeCoste, Jay Hunt
Copywriters: Justin Cannon, Brandan Dimech
Art Directors: Stacie Larsen, Cherise Woo
Directors: Tim & Eric
The internet lost its mind. The media couldn't stop talking about it, with stories in Variety, E! News, Complex, People, Page Six, USA Today, Entertainment Weekly, Parade, US Weekly, InStyle, AOL, Star Magazine, IMDb, Daily Mail, Yahoo!, Food & Wine, Buzzfeed, Daily Beast, NBC, Fox News, Adweek, Little Black Book, Muse by Clios, and many more.
The Super Bowl was just the beginning. Guy would spend the rest of the year bringing his signature swagger to Bosch’s “The More You Bosch, The More You Feel Like a Bosch” campaign.
"Big Bite"
Role: Executive Creative Director
Group Creative Directors: Matt DeCoste, Jay Hunt
Copywriters: Justin Cannon, Brandan Dimech
Art Directors: Stacie Larsen, Cherise Woo
Directors: Tim & Eric
"Circular Saw"
Role: Executive Creative Director
Group Creative Directors: Matt DeCoste, Jay Hunt
Copywriters: Justin Cannon, Brandan Dimech
Art Directors: Stacie Larsen, Cherise Woo
Directors: Tim & Eric
"Cabinet Town"
Role: Executive Creative Director
Group Creative Directors: Matt DeCoste, Jay Hunt
Copywriters: Justin Cannon, Brandan Dimech
Art Directors: Stacie Larsen, Cherise Woo
Directors: Tim & Eric