"DMV”
Role: Executive Creative Director
Copywriter: Josh Peterson
Art Director: Lauren Piccirillo
Director: Chris Balmond
3D Animation & Design: JANE.tv
Animation CDs: Laurent Ledru, Cole Schreiber
We created three spots for the initial launch, though not all of them have aired yet.
SOCIAL
Our monster took over social, too. We worked with Bounce's social team, who took the character we created and made these fun videos. Apologies for not having the names of the creatives. If you worked on these, let me know and I'll happily give credit where it's due.
BEYOND THE ADS
Our little monster even made it onto the Bounce box. If you know how seriously P&G takes its packaging, you know that's kind of a big deal.
We even made plush versions of our Dryer Heat Monster.
And there’s a life-size mascot version that visits college campuses.
CHARACTER DESIGN EXPLORATION
Role: Executive Creative Director
Copywriter: Josh Peterson
Art Director: Lauren Piccirillo
Director: Chris Balmond
3D Animation & Design: JANE.tv
Animation CDs: Laurent Ledru, Cole Schreiber