WKNY Brass KnucKles (bottle opener)

Created as a welcome gift for new employees of Wieden & Kennedy’s New York office. These brass knuckle shaped bottle openers were engraved with each employee’s name and start date. And since brass knuckles are illegal in some states, we included a tag with the following warning:

Brass knuckles are illegal in New York City. Bottle openers are not. This street-legal bottle opener commemorates the day you started at W+K New York. And not the day you got arrested for toting around brass knuckles, which are illegal according to New York City Penal Law 265.01 (1). Fortunately, for you, these are, in no way, shape, or form brass knuckles*.

*Except in form and shape and, possibly, way.

To date, one copywriter and an art director have been arrested for trying to take them through airport security.