We hired a local singing telegram to pull this off. It worked so well we ended up hiring an actor to be the official Bud Light Crier for future activations.
https://abovethelaw.com/2017/12/beyonce-less-cool-than-bud-light/
https://www.chicagotribune.com/business/ct-biz-modist-bud-light-dilly-dilly-20171204-story.html
https://www.lifezette.com/2017/12/anheuser-busch-delivers-a-cease-and-desist-in-coolest-way-possible/
https://www.adweek.com/creativity/bud-light-sent-a-hilarious-cease-and-desist-scroll-to-the-makers-of-dilly-dilly-ale/