"Commit to Something"
Role: Creative Director
Art Director: Mathieu Zarbatany (2016), Jessica Shriftman (2017)
Copywriter: Rajeev Bau (2016), Ian Hart (2017)
Photographer: Steven Klien
We launched "Commit to Something" on New Year's Day. While most people were waking up with hangovers, we shot, edited, and released a film of the first random person to work out, first thing in the morning, on the first day of the new year — celebrating Equinox's most committed member of all.
Role: Creative Director
Copywriter: Rajeev Bau
Art Director: Mathieu Zarbatany
Director: Bob Blankemeier