"Parking Ramp"
Role: Art Director
Copywriter: Steve O'Connell
Director: Nelson Cabrera

A sliding magazine insert that encourages people to customize their MINIs.

"Wheel Slider" Print Role: Art Director Copywriter: Evan Fry Illustrators: Industrial Arts Studio — "Wheel Slider" Print
**Role: Art Director**
Copywriter: Evan Fry
Illustrators: Industrial Arts Studio

I teamed up with master hot-rod pinstriper Bob Bond, to create this fun sticker insert for MINI.

"Callsign Stickers" Print Role: Art Director Copywriter: Evan Fry Illustrator: Bob Bond — "Callsign Stickers" Print
**Role: Art Director**
Copywriter: Evan Fry
Illustrator: Bob Bond

MINI RACE WITHIN A RACE

We developed a race within the SF Bay to Breakers 12K where over 200 competitors wore large cardboard MINI “race cars". Participants learned about the race in newspaper ads and at local MINI dealers. The day of the race, all the MINI racers started together, creating a great spectacle and story. In true car racing fashion, awards and prizes were given to the top finishers.