THE RESULTS

The spot was teased with trailers, digital ads and out of home that looked like movie posters.

Poster Designer: Sergio Grisanti, Little Giant Studios

We even made limited-edition Eugene Levy action figures.

Toy Creator: David McGurk, Lightning Boltz Action Figures

SNAPCHAT LENS

During the Super Bowl, we gave fans to the opportunity to turn any car into a Nissan. We were the first auto brand to develop a lens that used machine-learning technology to recognize and replace any vehicle, whether on a screen or in real life. The Thrill Driver lens transformed even the most mundane car commercials into a thrilling Nissan Z experience.

BEHIND THE SCENES

Full Creative Credits:
Role: Executive Creative Director
GCD: Mike Blanch
Copywriter: Phil Fattore
Art Director: Alyssa Fishman
Social CD: Shawna Klein
Social Writer: Wesley Rhodes
Social Art Director: Lauren Byers
Director: Craig Gillespie
Poster Designer: Sergio Grisanti, Little Giant Studios
Toy Creator: David McGurk, Lightning Boltz Action Figures
Designer: Nel Sparkman